The style of the Blush bridal collection is one that exemplifies a look of "casual elegance." Blush is U.S manufactured and is designed by JLM's Hayley Paige.
Hinting at the new collection for spring 2012 Ms. Paige added: "I am drawn to the unambiguous glamour that results from combining cotton lace with botanically inspired fabric manipulations. It produces a European sensibility that I have always found alluring."
Continuing with the origination aesthetic, the gowns have a soft essence, creating an illusion of quiet glamour more in touch with nature. "These gowns address a rather soft and polished intuition using contemporary adornments and subtle notions towards the fashion forward."
