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Introducing our Fall 2010 bridesmaids dress collections.
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From the Runway
View the Spring 2010 Blush bridal gown collection as it is unveiled on the runway.
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Behind the Scenes Videos
Go behind the scenes at our bridal and bridesmaid photo shoots, featuring styles from Jim Hjelm and Lazaro!
Lazaro Perez
Lazaro named head designer for Tara Keely
JLM Couture announced today it has named its award winning Lazaro Perez as head designer of Tara Keely, the company's mid-priced bridal gown collection. The company said Mr. Perez will, of course, continue his duties as head designer of the upscale Lazaro bridal collection.
Joseph L. MurphyFounder and President
Meet Joseph L. Murphy, Founder and President
Joseph L. Murphy is the president and chief executive officer of JLM Couture, Inc. which he co-founded in 1988. JLM Couture is a leader in the bridal design and manufacturing industry, housing award-winning brands which include Lazaro, Jim Hjelm, Alvina Valenta, and Tara Keely.
Francesca Pitera
Featured Designer
Designer of Jim Hjelm Bridal and Occasions Collections and Blush by JLM. Francesca combines innovative design, luxurious fabrics, and exquisite details to create bridal wear that is fashion-forward yet classically beautiful.
Introducing Blush by JLM
The style of the new Blush BY JLM, bridal gown collection, is best defined as one that exemplifies a look of "casual elegance." The new collection is appropriate for a dressy, but more casual wedding environment, as well as for more traditional religious settings. Blush is U.S manufactured and is designed by JLM's award-winning Jim Hjelm designer, Francesca Pitera.